Alt

The brand wanted to focus on normalising the routine of using make-up on a daily basis, and be inclusive of all ages and genders. Alt believes in enhancing the skin with fewer products, while maintaining the pleasure of luxury and wearing make-up, and making vanity an everyday thing.

Alt had to come across as experienced, approachable and, more importantly, reliable. The logo uses a luxurious serif font that highlights premium quality that is merged with the idea of simplified skincare and beauty. To cater to a larger audience, the extension, imagery and colours were kept subdued and mature, that way, supporting and reflecting the soft-natured persona of Alt.