Nuné

Nuné - means oil in Telugu. In the age of information overload and misinformation, the founders aim to debunk the myths surrounding the effects of oil on our body. The brand uses a unique patented cold press technique that preserves the nutrients of the seeds, thus ensuring better absorption.

For a premium brand like this, the identity and the packaging had to be unique and distinguished. The logo mimics the fluidity of oil itself - like if one were to write the word from a drop of oil. The packaging and extension are vibrant and loud, with elements of oil spills and key ingredient, to indicate the flavour profile.

The bold typography and magnified illustrations are to reflect that the brand and its product is straightforward and simple. Through these visual elements and colours, the packaging not only signifies the purity of the oil, but also makes it distinct on retail shelves.