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Perfekt
Project Scope
Identity, Packaging
Year of completion
2023
In a world of conveniences and packaged food, Perfekt makes healthy, fresh dog food accessible and affordable. The packaging technology preserves the nutrition, with high quality, human grade ingredients.
The logo is simple, minimal and straightforward, solely to be perceived as a brand that knows what it is doing. However, it would be sinful to not make such a brand look cute. The font is supported with a small marker, that integrates the snout and a heart, to make the identity feel wholesome. Perfekt has been designed keeping the pet parent in mind. With a varied product range, the packaging had to be simple, and modular for scalability and effective communication.
The snout, however is the hero element through all touch points.
