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Taro
Project Type
Naming, Brand Identity, Packaging
Year of completion
2022
Taro is a modern bar and restaurant owned by a couple in Hyderabad. The restaurant curates a unique experience of Pan Asian flavours, beverages, sake and mainly an unending variety of sushi.
It was decided that there should be two key elements in the identity, to stand out from other similar restaurants in the city. The word mark uses a font that mimics the rigidity of Asian script, and the butterfly marker reflects the concept of liberty and openness, much like the space itself. The Taro experience is luxurious and authentic. The identity and the collaterals support this experience with subdued earthy tones, a play of emboss and gold foiled quintessential Asian elements.
